How to deliver great user experience through consistency
When I talk to my clients about developing great products that offer fantastic User Experience, many of them ask me why, when and how to…
How social customer care helps businesses today
‘Man is a social animal’, – as human beings, we do have instincts, but we also have emotions, sentiments and experiences. It is these that…
Resolutions for revolutions – Behaviour change
It’s that time of the year again when we make resolutions for newer and better things. While some of us vouch to take the route…
User Experience is not the same as Marketing
For the nth time, I am mentioning this, at the risk of sounding cliched, “User Experience is not the same as Marketing”. This is more…
The New Age People for the New Age Solutions – Texavi
This post walks you through with an overview of Texavi, what we do, who we are and where we serve. You will also get to…
Focus on social insights, not numbers
Thanks to the social media, businesses are now relying on the social channels besides the mainstream media. Apart from having a web presence, companies are…
Top 5 tips to reach your social business goals
Businesses, like individuals grow over time, adjusting themselves to the changes, situations, market demands and business drivers. Organisations mature in their processes, improving continually their…
How to assess your social business efforts
“Markets are conversations” – this saying is absolutely relevant to the current times. No wonder social media nowadays is not optional for businesses anymore. Increasingly,…
How to succeed in social business with People-focus
A few days ago, I was thinking about what separates the great organisations from the good ones. I tried to connect a few successful companies…
5 mantras for a successful social business
Are you still relying only on the static web site that was updated 5 years ago, a few printed marketing materials like flyers, and an external…