A recent report on social media by ACSI, American Customer Satisfaction Index puts Facebook behind other social networks such as Google+ and Pinterest on user…

“Social media is not an option for businesses, any more!” and “Markets are conversations” – these phrases pretty much reverberated among the speakers, visitors and…

For any business in this world, these words hold true Yes, your customers look for fresh and new All you need is to give them…

“The old computing was about what computers could do…the new computing is about what people can do“, Ben Shneiderman’s saying is as much relevant today…

Remember the times when you read the online reviews and researched products on the Internet, only to buy them in showrooms and stores later. Now, people…

Last week, Cadbury UK launched its new product Bubbly through their Google+ brand pages.  I think this is a brave new attempt that augurs well for the…

Google recently announced the official withdrawal (or some would say the unfortunate death) of  a few products which could not deliver their promise. These include…

There is one news item that I have been following very keenly in the evening newspaper , going back home from work, daily. It caught…

In 2006,  Apple and Nike joined hands to develop Nike+iPod, that changed not only the way people listen to music on the move, but also…

Behavior change it is, if you are wondering what’s hot in the consumer space. I see this as a game changer , with organizations now…