Businesses can grow only if…
For any business in this world, these words hold true Yes, your customers look for fresh and new All you need is to give them…
5 pitfalls to avoid in your social strategy
“The old computing was about what computers could do…the new computing is about what people can do“, Ben Shneiderman’s saying is as much relevant today…
5 ways to embrace the social web to your advantage
Remember the times when you read the online reviews and researched products on the Internet, only to buy them in showrooms and stores later. Now, people…
Social Experience – Get it right with social media
Last week, Cadbury UK launched its new product Bubbly through their Google+ brand pages. I think this is a brave new attempt that augurs well for the…
Usability testing – the litmus test for your product
Google recently announced the official withdrawal (or some would say the unfortunate death) of a few products which could not deliver their promise. These include…
Persuasion through behavior change
There is one news item that I have been following very keenly in the evening newspaper , going back home from work, daily. It caught…
Behavior modeling – creating habits in users
In 2006, Apple and Nike joined hands to develop Nike+iPod, that changed not only the way people listen to music on the move, but also…
Behavior change and persuasive design – Bootcamp summary
Behavior change it is, if you are wondering what’s hot in the consumer space. I see this as a game changer , with organizations now…
The knack of developing ‘new products’
As you all know, during the recently held “Lets talk iPhone” event, Apple officially announced the launch of iPhone4S, iOS5 and iCloud. While it was…
Make IT easy – don’t take IT easy
After all these years of my experience in engineering software products and applications, I realized that there is one phrase that I tend to hate…