5 reasons why you must be at Texavi’s IMAGINEERING Conference
I am both happy and proud to announce the launch of Texavi’s IMAGINEERING conference. As part of the IMAGINEERING series of events, Team Texavi is…
Imagineering – Balancing imagination with logic
I have this question constantly coming back to me and kept playing in my mind time and again. What makes a great product? What is…
Why designing for ‘average user’ is a myth
“There is no Average Joe Bloggs” – reads the copy on the billboard advertisement of an insurance company. I couldn’t agree more with this, especially…
How to do Responsive Design through unified experience
Today our lives revolve around the mobile, agile and social aspects that have global appeal along with local flavours. Their impact factors could be attributed…
How to deliver great user experience through consistency
When I talk to my clients about developing great products that offer fantastic User Experience, many of them ask me why, when and how to…
How social customer care helps businesses today
‘Man is a social animal’, – as human beings, we do have instincts, but we also have emotions, sentiments and experiences. It is these that…
Resolutions for revolutions – Behaviour change
It’s that time of the year again when we make resolutions for newer and better things. While some of us vouch to take the route…
User Experience is not the same as Marketing
For the nth time, I am mentioning this, at the risk of sounding cliched, “User Experience is not the same as Marketing”. This is more…
The New Age People for the New Age Solutions – Texavi
This post walks you through with an overview of Texavi, what we do, who we are and where we serve. You will also get to…
Focus on social insights, not numbers
Thanks to the social media, businesses are now relying on the social channels besides the mainstream media. Apart from having a web presence, companies are…