What really matters is…

Do you remember when you first started interacting with a device trying to learn something? Yes, You drew and wrote in your childhood, using slate and pencil. You slowly graduated into using keyboard and mouse, through which you can control the computer. But your experience underwent a significant change and the interaction and manipulation are not direct any more. In comes tap, slide and pinch…Touch phones and tablets, the which took interaction to a new level, eliminating the need for an external device such as mouse, keyboard and pen. But for those who need the best of all worlds, the Tablet PC convertible is here to stay…Now, type, touch,and write all your way! Read the post for a walk through of this transition with real life scenarios and our experiences!

New year 2011 was not all fun for some users of Apple iPhone4, who woke up late, thanks to the defect in the Alarm app. Ditto are the problems for a few Hotmail users whose mail boxes were wiped out and back in 2010, Google Wave became a dud. Why do you think these problems cropped up in the first place? In this blog post, I analyze these and more to identify the root cause. Get a glimpse of FURPS+ model, and a brief touch on ‘Form follows Function’. Read on, to get first things first and how you can make it work for you and many others!

‘Wow!’, a word that sums up the delightful experience and surprise expressed by users of very few products out there in the market. Apple has been consistently delivering what I call as ‘Wow experiences’ to its users from Macintosh, through to the recently-released iPad2. To be able to surprise your users you should not only focus on your products alone, but try and provide an OOBE (Out of the Box Experience) starting from pre-launch, to the point-of-purchase to the post-purchase opportunities. In the blog post, I give a few real life examples of how successful organization have been wooing and wowing their users, along with a few tips and tricks from my own experience. Read on to say wow…

Caller:             “Hello, is this Tech Support?” Tech Rep:      “Yes. it is. How may I help you?” Caller:…

From a computer company to a telecom giant, from a white-goods manufacturer to an imaging products company, every organization, product, service and brand today is focusing on YOU. Yes, you as a customer,consumer, user, stakeholder holds the premium in today’s competitive markets, where features, technology etc don’t make any differentiation. If you are a user, sit back and enjoy the pampering, and if you are an organization, you get all your energies and rally behind this new force called the ‘User’. Rock on, YOUsability!