For any business in this world, these words hold true
Yes, your customers look for fresh and new
All you need is to give them a small cue
To find the best solution among their preferred few!
Realise that your customers look very much like ‘you’
When they get products/services that give value
And those that delight them in whatever they do
I promise, they will stick to your brand for life, like glue 🙂
‘Usable’ is a a word which we do not typically use in our dail life to describe any product. From our childhood, we have been using the terms such as ‘useful’ and ‘useless’ to describe our experiences with a product based on its usage. In this post, I touch upon the difference between useless, useful and usable, taking a few examples from business and real life. I also introduce an interactive exercise for the the first time, to align your perspective towards ‘User Experience’
‘Wow!’, a word that sums up the delightful experience and surprise expressed by users of very few products out there in the market. Apple has been consistently delivering what I call as ‘Wow experiences’ to its users from Macintosh, through to the recently-released iPad2. To be able to surprise your users you should not only focus on your products alone, but try and provide an OOBE (Out of the Box Experience) starting from pre-launch, to the point-of-purchase to the post-purchase opportunities. In the blog post, I give a few real life examples of how successful organization have been wooing and wowing their users, along with a few tips and tricks from my own experience. Read on to say wow…
Caller: Â Â Â Â Â Â “Hello, is this Tech Support?” Tech Rep: Â Â Â “Yes. it is. How may I help you?” Caller:…
A few days ago, I was thinking about what separates the great organisations from the good ones. Â I tried to connect a few successful companies…
“The old computing was about what computers could do…the new computing is about what people can do“, Ben Shneiderman’s saying is as much relevant today…
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