What was SMWF about
Focusing on the core theme of social media, the conference catered to five streams - Social business, social TV, social shopping, mobile marketing and of course, social media. Besides the well-decorated and themed booths spread across the entire hall, there were workshops, talks, and panel discussions on the four streams. The topics for these workshops and talks were carefully chosen, ranging from the ubiquitous Facebook-focused marketing to the semantic analysis, and the more strategic aspects of brand management and social business enablement.
Texavi's participation at SMWF
Visitors to Texavi's stand no.10 at SMWF were both excited and impressed by what we had got on the show. Participating in SMWF proved to be a good decision for Texavi as we got to meet some really nice people and interesting inquiries. Texavi's offerings sounded unique among very few organisations focusing on the most important aspects of behaviour change and delivering unified and convergent experiences to customers, users, followers, friends and fans on social networks. Texavi's unified and convergent experience framework and behaviour change and persuasion framework struck the right chords among the enthusiastic participants. Visit Texavi's Downloads page for the brochures we gave away at the event
What's special at SMWF2012
The main attraction of the event had been a specially built Twitterwall right in the centre of the venue, with a continual stream of the tweets about and around the topics of the event. This worked almost like a live heartbeat of the buzz going around in the event. You could spot people at the bar lounge right in the centre which kept the conversations going. There was a special gaming zone with some very entertaining games. The workshops and talks were held at the specially set-up theatres in the corners, optimizing the space. There was a messaging facility too, for those tired after going around in the mega event.
Key Takeaways from SMWF
To summarise SMWF in a few words is a difficult task, but here is a gist of the event.
- To summarise SMWF in a few words is a difficult task, but here is a gist of the event.
- Social media is not just the responsibility of marketing /PR departments
- Markets are conversations
- Brands can reach out to their customers and leverage their reputation, thanks to social media
- Gibson Guitars, Lego bricks are cases in point to show how big brands can be more effective when they get social